Etsy Sellers: Don’t Put All Your Listings In One Basket

Built Online Video Interview With Madilyn James

If you sell on Etsy, you already know the value of reaching motivated buyers on an established marketplace. But relying too heavily on one platform can limit growth and leave you vulnerable to changes outside your control.

That’s why more sellers are expanding beyond a single storefront. In a recent Built Online interview, Jessica James, founder of Madilyn James, shares how the platform was built to give sellers a simple, low-risk way to diversify without high costs, complicated tech, or hidden fees. With a flat 7.5% commission and a community-first approach, it offers sellers an easy way to test a new sales channel and keep more of each sale.

Who Madilyn James Is For

Madilyn James is designed for a wide range of sellers, including:

  • Closet cleanouts and casual sellers
  • Vintage curators and resellers
  • Creators and handmade businesses
  • Sellers who do not want to manage their own website


Whether you’re listing a few items or growing a larger shop, the platform offers an easy way to start selling.

Watch the Full Conversation

Madilyn James is becoming a go-to e-commerce platform for sellers looking to expand beyond a single marketplace. Watch the full interview on YouTube to learn more.

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